by Joseph Lombardo & Les Raschko
UNLV pulled its technological resources into focus last fall and officially posted its WWW HOMEPAGE on Feb. 14. 1996.
A campus-wide cooperative effort between NSCEE, Dept. of Management Information Systems, Publications/Reprographics, TeleMedia Services, College of Engineering, and Public Information resulted in the development of a 3-credit MIS course in the Spring of 1996. The course met all academic requirements with a strong emphasis on practicum. The first class of 23 students assisted 11 colleges and 18 units within Student Services gain WWW presence. The Fall 1996 class is assisting 17 academic departments while 11 academic units are scheduled for the Spring 1997 class.
Since February of 1996, our official homepage has received more than 750,000 visitors. However, the most important benchmark of this new marketing medium is the number of student consumer requesting admissions information. The "hottest button" on UNLV's official homepage is entitled SNAPSHOT. Here, students can peruse UNLV's undergraduate and graduate programs, while downloading an application form or completing a request for information form.
SNAPSHOT went on line June 1, 1996 and has generated over 7,500 visitors. It has also generated an average 180 monthly inquires to the Office of Admissions. October generated a 41.3 percent increase (414) in inquiries with the majority coming from California, Nevada, Arizona, Ohio, Indiana, and Utah. Student consumers expressed interest in the following disciplines: Business (60), Hotel (58), Engineering (35), Computer Science (33), Education (18), Psychology (15) and Unknown (43).
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